MOLECOLA

09 / 2014
at ● ex-MOI / Turin
with ● YLDA | Paratissima / Molecola-Trinca S.r.l

L’istallazione artistica ‘Molecola’ nasce dal progetto di comunicazione e promozione pubblicitaria, realizzato per l’azienda Trinca S.r.l., in occasione dell’evento ‘Paratissima 2013 – PIX’ tenutasi presso l’ex MOI, in Borgata Filadelfia a Torino.
L’opera rappresenta l’esplosione della cola da una lattina, restituita in chiave architettonica totemica, che fuoriuscendo genera un percorso museale e informativo. L’esposizione integra gli aspetti promozionali del prodotto con quelli legati al riciclo dell’alluminio che lo contiene.

The art installation ‘Molecola’ comes from a project of communication and promotion, made for Trinca S.r.l. company during the event “Paratissima 2013 – PIX”. The event has been held at ex. MOI, in Filadelfia district.
The work represents a cola explosion from the can. This action is viewed as an architectural object, that flowing out shapes a museal path. The exhibition integrates both the promotional information about the product and the ones about recycling the aluminum can that contains it.

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